7 Temmuz 2011 Perşembe

How SEO Affects Your Website's Ranking

By Mavic Bell


You might have encountered the word SEO. And how could you not? The term has been all over the online world. It is considered one of the most effective forms of online marketing today. Its main objective is to increase a website's traffic, which could very well translate to clients and revenue later on.

In a nutshell, Search Engine Optimization is merely a technique that makes Web pages more noticeable to the public on search engines such as Google and Yahoo without the need of a pay per click or PPC when a relevant keyword is entered.

Because there are hundreds of thousands of web sites existing on the Internet nowadays, there are likewise that many competing for place on the top 10 web sites on the first page of the search result.

Although those in the commerce category are oftentimes the ones who commission professionals to optimize their web site, every existing website can also benefit from SEO. This is because a high rank in search engines gives websites a place in the first page or first few pages of a keyword search result.

A position on the first page of a search result is seen by online surfers. If more people visit the site, there are also more potential customers for the business.

Getting on the top of the search page also involves popularity. The higher the number of individuals who are visiting your website, the higher it will place in search pages. It's a bit of a bind, you see. You want your web site to rank high in search engines to acquire high traffic, but at the same time you likewise need high traffic to place high in search engines. So it's really down to getting good SEO.

Search engine optimization is also about the page content, not just the technical aspects like getting the meta tags right and adding the most wanted, pertinent keywords. Good content can entice other more popular web sites to link your URL on their page.

Only trust a reputable SEO consulting company that has rendered many successful results for their former customers if you are decided to get optimization for your web site. Remember, although a website's ranking can be boosted by good SEO, it can be exacerbated by bad optimization practice.




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