Do you own a small business that lately has been experiencing a slump in your sales? Maybe you just need some good copywriting tips to help revitalize all of your marketing campaigns. Because any marketing strategy begins with the right copy, and if you or any of your employees cannot come up with such good enough writing, then there is nothing much to expect really from all your other efforts.
The truth of the matter is that you are not enjoying your most profitable year in business. In fact, you may even fear the need to close down in a year or two, if this slump goes on. But how should you turn your business around and back into profitability? Often a good marketing tactic can do this but then you will need to start to come up with all the great ideas that you can, and then translate these into good copy. And that is what copywriting can do for you.
While you can always get the services of a professional copywriter, the thing is it will cost you a lot of money, and money is something you do not have a lot of lately. Because the really effective copywriters can charge you from hundreds to thousands of dollars. Some work per project while some work per hour. Just a little tip here. Go with the per project rate. Some unscrupulous writers would intentionally slow down while doing the job just so they can charge more. If this is not an option for you, you can either be the copywriter or turn to an employee to do it.
There are many tips that you can follow to help improve your writing skills but among the best are the John Carlton copywriting training that you can get either as a seminar attendee or through the copywriting course. Anyway, whichever you choose you will surely come across the need to learn about the features and benefits of the products or services that you are selling. Even more important are the benefits because these are the ones that would get the interest of your customers. That is because many people, even copywriters themselves, tend to forget to mention the benefits of the product.
Are you planning on writing a sales letter? If yes, then one of your concerns would be the length of your letter. How long should it go? What is the ideal word count? They say the true mark of an artist is knowing when to stop, because if he just goes on then he will just be adding useless colors to his painting. The same is with a sales letter. A good rule of thumb is to use long copy for an expensive product, short copy for a product that sells for less than a hundred dollars. Why? Because people will need to be convinced more before they purchase an expensive item.
Another good copywriting tip is that you should be aiming for the emotions of your potential customers as much as possible. For example, if you are drafting a copy to market a new condominium, write about how families can live there happily and peacefully.
The copywriting tips listed here are just some of the ones that you should be focusing on more often so that you can come up with a really kick ass copywriting. Keep in mind to practice the art of rewriting; to never be satisfied with the first draft.
The truth of the matter is that you are not enjoying your most profitable year in business. In fact, you may even fear the need to close down in a year or two, if this slump goes on. But how should you turn your business around and back into profitability? Often a good marketing tactic can do this but then you will need to start to come up with all the great ideas that you can, and then translate these into good copy. And that is what copywriting can do for you.
While you can always get the services of a professional copywriter, the thing is it will cost you a lot of money, and money is something you do not have a lot of lately. Because the really effective copywriters can charge you from hundreds to thousands of dollars. Some work per project while some work per hour. Just a little tip here. Go with the per project rate. Some unscrupulous writers would intentionally slow down while doing the job just so they can charge more. If this is not an option for you, you can either be the copywriter or turn to an employee to do it.
There are many tips that you can follow to help improve your writing skills but among the best are the John Carlton copywriting training that you can get either as a seminar attendee or through the copywriting course. Anyway, whichever you choose you will surely come across the need to learn about the features and benefits of the products or services that you are selling. Even more important are the benefits because these are the ones that would get the interest of your customers. That is because many people, even copywriters themselves, tend to forget to mention the benefits of the product.
Are you planning on writing a sales letter? If yes, then one of your concerns would be the length of your letter. How long should it go? What is the ideal word count? They say the true mark of an artist is knowing when to stop, because if he just goes on then he will just be adding useless colors to his painting. The same is with a sales letter. A good rule of thumb is to use long copy for an expensive product, short copy for a product that sells for less than a hundred dollars. Why? Because people will need to be convinced more before they purchase an expensive item.
Another good copywriting tip is that you should be aiming for the emotions of your potential customers as much as possible. For example, if you are drafting a copy to market a new condominium, write about how families can live there happily and peacefully.
The copywriting tips listed here are just some of the ones that you should be focusing on more often so that you can come up with a really kick ass copywriting. Keep in mind to practice the art of rewriting; to never be satisfied with the first draft.
About the Author:
Discover How The John Carlton Copywriting Program Can Help Your Business. Visit: http://www.johncarlton.net
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