20 Şubat 2011 Pazar

Protect Your Brand Against Slander

By Alfred Davidson


Time is an important factor if you want to protect your brand and your businesses. According to experts, many businesses lose at least 50% of their profits as soon as the negative feedbacks and press releases hit the complaint sites and other relevant sites that rank high in Google. Once your potential customers read the bad reviews, they will of course not conduct business with you anymore.

In most cases, the sites with the negative complaints becomes more popular than your own website. This is why brand protection should be your primary focus, because it takes many years, even decades, to make your own niche in the millions of brands existing to day, and only a couple of seconds to shred it to pieces.

Another problem is with the website you created for your brand. After painstakingly developing your brand name and website, you will be surprised to find out that the websites containing the slander and libelous content ranks higher than yours in the search engines like Google. Because of this, you have to make brand protection your primary focus so that you can get back on track.

Most people think that it is easy to put up and maintain a business. For an employee, a business owner have many advantages such as work time flexibility and the freedom to decide for the business in an executive capacity. These may seem as easy tasks, however, having a business is extremely challenging. This is all the more true when the business is based online. A brand that you developed painstakingly for many years can be destroyed in a matter of seconds.

The negative contents will then be pushed down to pages where people rarely go. This is the most efficient technique to market and protect your brand against negative reviews and bad comments. This is being used by a lot of businesses who had also been victimized. The results are dependent on the frequency and number of the complaints and bad reviews, but you will be able to see relevant results in as fast as two weeks. With this method, you can retrieve your reputation and can move on to the next steps in order to rebuild your brand.

So that you can get back on track after the damage to your brand, take advantage of the many benefits of online reputation repair. The reputation repair company can create keyword rich content that can target the negative online content about your brand, so that when people use search engines to find information about your product, all that they will see on the first few pages of Google.

It is not easy to put up and manage a business. For people who work for a businessman, they may think that its easy, because of the flexible time schedule and the control the business owner has over the executive decisions for the business. But in reality, it is extremely challenging to establish and maintain a business, especially if the business in Internet-focused. The difficulty lies in the volatility of the Internet and its users, wherein your hard-earned brand reputation can be damaged with just a single bad review.

If there are numerous negative reviews and comments about your brand, the best way to overshadow them is by writing unique and well-written press releases and articles that will showcase the positive benefits and features of your brand. These content will then be submitted to hundreds of article directories all over the Internet, so that the negative reviews will be pushed down to where they will rarely be seen.




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